(Disclamier: This post
is intended for those above 21+ years ONLY. It contains explicit language,
description of sexual diseases and their treatments. So reader discretion
advised)
I caught a throat bug this week
and with my old nemesis my tonsils flaring up- was kinda bedridden for a couple
of days. Getting sick has its advantages. I have taken my first official leave
of the year- two days absentee from duty, just eight months after the beginning
of the year (and I am sure everyone else in the department are celebrating
that) and I spent it all watching TV, lying down of course and trying to catch
up with what’s going on in the popular entertainment world.
The internet doesn’t show you much
of popular culture, it has a highly refined, highly niche, entertainment and
views presentations based on previous preferences. Even hanging out with online
friends, who most often have the same views and opinions prevents you from
seeing and learning the diverse opinions which alone help to improve ourselves.
Anyway to come back to my tv viewing, I happened to catch two interesting
advertisements being played on TV, about which I am going to talk about now. I
am sure a lot of you would have seen these ad's before- a quick internet search
showed me they were trending as twitter memes and all, but even if I am late to
the party- I can still sing and dance can’t I?
The advertisements I am talking
about are the ones which address the issue of “Fairness”- yes, the same ones
about fair armpits and fair vaginas (yep, I have gone ahead and said the v-word...so
sue me). The ads are targeted primarily at women and is based on selling to the
ladies the idea of to doing it for the men, to please them. Seriously? Fair
armpits please me? Who told you that Mr.So&So Company? If any marketing
research firm sold you this line, you have been punked, you need to sue them.
Men, don’t want this; take it from
me, an authentic, card carrying member of the male race. Is there no real man
in your company or ad agency, who had the guts to stand up and say the truth
about what men want in a woman? Men, in case no one told you before, NEVER,
EVER look at a womans armpit while appraising a woman. We do look at a lot of
different other places- boys will be boys- but armpits are not one of them. I
guess most women know this instinctively and I hope the sales of your abhorrent
deodorant which targets women’s insecurity, so crassly, crashes and burns a
horrible death (and you go bankrupt too).
And while you are at it, can you
explain to me, why dark armpits are considered un-sexy? Or dark anything?
Certain areas of the human body are naturally, naturally, differently pigmented
compared to other areas -it’s all genetically determined and hormonally
differentiated. Its nature’s way of identifying a child from a girl and a girl
from a woman, without a man being required to go to a university and get a PhD
just to learn the difference. Too much emphasis on retaining pre-pubescent
looks (baby doll looks?) in popular culture by women (stick thin models and
starving pop stars) has led to the blurring of lines of who and at what age
women are considered as sex objects. More and more, younger and younger
children are being drawn into this race of ad-commercial determined beauty
standards and the space for a real carefree childhood is now being rapidly
shrunk. But that’s for another day. Let me come to the other advertisement
This one really had me shaking and
scratching my head, wondering if this was for real. A product which whitens and
tightens vaginas? I couldn’t believe it. First of all what particular use could
this be? Who would spend real money to buy something which sounds as bogus as
this? But then I reflected this is targeted at those women who are insecure of
their looks down there (maybe someone like that really exists?) and would maybe
try this or try anything else too.
So I went on to the company's
website to check out what really it contains- the active ingredients, so to
say, which gives it its pharmacologically efficacy- that is what really makes
it work. Among a group of unpronounceable botanical names- which are usually
included by these kind of products, to give such products an
ayurvedic/naturopathy cover, to prevent any rigorous questioning by allopathic
specialists- hey, you won’t understand, this is our way of life for 3000 years,
ever since the Indus valley civilization we have been whitening vaginas, you
know? That kinda thing.
The only two names I could
recognize and pronounce on that list were alum and gold. Alum as everyone knows
a is a rock mineral- it contains a styptic which has a very mild and transient
coagulating effect- that is it can stop temporarily minor bleeding, and when I
say minor, I mean very very minor, like when you accidentally nick
yourself shaving and a small drop of
blood peeps out. While most people use a dab of after-shave to stop the
bleeding when doing home shaving, the local barbers sometimes use alum to stop
bleeding and clot the blood. But this product is for whitening, isn’t it? And
not for clotting bleeding vaginas, right? Any whitening product, designed and
used for skin – contains strong and caustic chemicals like hydrogen peroxide
and perborate - chemicals which can cause damages to any sensitive skin and
open wounds and hence contradicted strictly in the presence of any bleeding at
all, to prevent massive allergies, eruptions and large scale peeling of the
skin (erythematous/muco-cutaneous eruptions they call it).
And I'm only talking about the
skin. The vagina is mucosa-lined, like the inside of the mouth and cheeks. Will
you bleach the inside of your cheeks with these harsh chemicals? If not, why
would you do the same to your vagina? And not having bought the product myself,
I would really appreciate it if someone who has it would let me know, whether
there is indeed a similar warning/advisory on the product cover, warning the
dangers of applying it on raw and unprotected mucosal surfaces? But hey that
rules out the entire vaginal area doesn’t it?
And now for the tightening claim.
As most adults know, the vagina functions like a sphincter with elastic tissues
underlined by supporting musculature. The only possible reason for it to go a
bit lax is after natural childbirth, when the trauma of the passage of the
fetus automatically relaxes the vaginal musculature to permit the child to be
born. The normal tone of the vaginal muscles is regained in a matter of
6-8weeks post-childbirth automatically and even if they didn’t, a few basic
Kegel exercises, targeting the pelvic floor musculature and practiced for a few
weeks would restore the vaginal tone back to its previous state. If on the
very, very, very rare case of the tone still being lax, a small surgery to
tighten the vaginal muscles gives a complete solution.
So I fail to understand how
adding/rubbing gold to that area will tighten the vagina? I mean I have heard
of people eating gold- Thanga Bhasmam they call it, to have fair children. The
gold particles, thankfully, get filtered by the ever efficient kidneys and
never passes the amniotic barrier separating the mothers blood from the child,
and till now no golden baby has been born and the only result is that the
person taking the gold passes some very, very expensive urine. That’s all-
straight in and straight out the other way.
And I really don’t understand how
applying gold particles externally is going to tighten musculature, well
protected inside the body by layers of skin and mucosa covering it- wont the
gold particles which enter through the skin pores, be immediately surrounded by
the WBC’s and phagocytosed as foreign objects? That’s my understanding of it, and
I can’t think of any other alternative way for externally applied gold to work
inside, unless, I happened to cut that class in pharmacology and went off to
see a film? Anyway, if this really works, there would be so many body builders
applying this cream to get tight muscles without any hard exercising right?
And that’s exactly what I want to
mention, a brief mention only, next. This urban myth about men looking for
tight vaginas- and the cause for so many child brides lives getting ruined in
the quest for virginity. Like all urban myths it must have a kernel of truth
somewhere, so I am not knocking it, except to ask all you (stupid) men to think
over who has the tightest and strongest muscles? The ones who never use it? Or
the ones who constantly exercise it? In the second case shouldn't sex workers
have the tightest vaginas? I am not suggesting anything here, just asking...
And finally the whole concept of
men approving of the whiteness of vaginas is so, so absurd, I find myself
running out of words to describe the grotesqueness of this ad The only person
who cares about the color of a woman’s pigmentation down there, is a
gynecologist, who has to rule out cervical cancer in any sudden and abrupt
change in colouration. Men don’t care. They literally DONT CARE. There are so
many other interesting things down there to think about than color.
And what is this about this whole
fairness thing? And where will it stop? We are a nation of mixed populations
and we don’t have a single homogeneous color among us. We are from all shades
of pale yellow to dark black and we have all been perfectly content with it
till now- otherwise all the darker shaded people among us would have
disappeared long ago due to selective breeding and not finding mates. Why is
this sudden explosion of a preference for the whitest white women? Is it a
creation, a bogus creation, of media and marketing? Or is it an authentic
manifestation of changing social norms? Only the fairest should survive, let
the dark disappear from the world thing? I am not a sociologist, so I can only
raise such disturbing questions and not answer them.
Finally, where will this craze for
whitening products end? Will we have creams to whiten our tongues, our eyeballs
etc? And hey, what about hair whiteners? Wouldn't that be something to look
forward to? A lot of early grayer's would heave a sigh of relief if hair
whitening became a craze, right?
So to summarize, real men don’t
care what color is a woman’s armpits or vaginas. What we judge women on is,
when we gaze into their eyes, is there a light shining there, indicating
intelligence, empathy, care and concern- a real womanly thing so to say (the
kind you take home/get married to). Or are the lights switched off in there,
indicating a non-functioning brain, empty headed, so to say? That’s what men
want in women. Or wait, that’s what I want at least, speaking for myself.
So if you are going to sell
something so obscenely wasteful and useless, please leave me and all men out of
it. We don’t want it, we don’t like it and we certainly won’t endorse it. Leave
us out, now.
(P.S. this post is based on the
preferences of normal men and does not reflect the weird fantasies of
creeps/perverts/sadists/psychos…for who can understand their minds?)
(P.P.S. Only genuine comments will
be replied to, others are requested to satisfy their doubts by checking various
other sources available on the net)
You know, the'reactions' toolbar at the bottom, presenting options of 'funny', 'interesting' and 'cool' - I think it should have one that says 'Awesome!'
ReplyDeleteAWW!!! Shucks!!! you have me all blushing now....such high praise from a famous blogger and all....
Deletenicely written boss. i too blogged on this topic. this adv was aired quite a many months back and it was some sort of social uproar that caused it to stop being aired on tv. it is outright disgusting and revolting. ur article puts up al dat vry nicely.
ReplyDeleteMAndy, i caught them on TV just a couple of days ago..they are still showing and thats why i decided to atlast throw my two cents in too....
Deleteexactly Ashwini..the same pont i was making yesterday..you can look at a fair face for a few minutes at the most, after that you get bored outta your skull..i would rather take an interesting girl (with her own opinions) anyday over even a Ms.World. This obsession with fairness should stop atleast with our generation. but is it?
ReplyDeleteDoc, well said... I've never seen these ad's. But I know how this whole fairness notion has corrupted the minds of young girls, who should be taught to appreciate their worth and not made to feel inferior because of some senseless ad's. The funny vagina products and the gold particles seem to be products of a warped mind... and equally distorted minds follow suit.
ReplyDeleteDoc, well said... I've never seen these ad's. But I know how this whole fairness notion has corrupted the minds of young girls, who should be taught to appreciate their worth and not made to feel inferior because of some senseless ad's. The funny vagina products and the gold particles seem to be products of a warped mind... and equally distorted minds follow suit.
ReplyDelete